Rebranding For The Discovery Museum

This branding concept includes an updated logo, color palette, style guide, and a variety of packaging designs. Here you can get a glimpse at the logo process and how the new designs can transform the brand with a more modernized look.

The Discovery Museum is a children’s museum dedicated to making learning fun for all ages by integrating play and STEAM (Science, Technology, Engineering, Art, and Math) education.

The colorful palette brightens and energizes the brand, providing the company with a more welcoming and kid-friendly face.

Tangrams and simple shapes work as additional imagery to reinforce the brand's curious and creative quality with endless possibilities and combinations.